Author and coach, Lynn Toomey gears kids up for whatever sports
they love to play with a unique series of activity memory books
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(HealthNewsDigest.com) – Lunenburg, MASS – Children Learn: 10% of what they read, 20% of what they hear, 30% of what they see, 50% of what they hear & read, 70% of what they say and 90% of what they do. Oftentimes, young children are thrown into the world of sports without any understanding of the sport they’re playing. Written by Lynn Toomey a lifelong athlete, coach, author and entrepreneur, Color. Learn & Play gives young athletes a jump-start on the basics of their favorite sport with simple, easy to understand language and engaging illustrations. Integrating coloring, drawing, writing, games, and journaling, Color. Learn & Play (or C.L.A.P. for short) also gives children special pages to record milestones and season highlights, as well as blank pages for pasting photos and mementos of their season. As a result, children not only have a valuable “interactive” learning tool, but they’re able to create a memory book for all of their favorite sports that can be cherished for years to come.
With 41 million athletes under the age of 12 just in the United States, Toomey has designed the entire series to engage children on all levels of learning and interactivity to improve their knowledge of the sports they play, as well as make it more fun to play…the ultimate goal of any youth sports program. Not to be overlooked is helping parents who are not familiar with a given sport so that they can learn too. Toomey explains, “I came up with the idea of C.L.A.P. when I was trying to explain basketball to my twin 6 year olds before their first practice. Through my creative enrichment company, Let’s Gogh Art (www.letsgoghart.com), I’ve had first hand experience using drawing, coloring, reading and writing to improve a child’s comprehension of a given topic. I figured why not use this same concept for teaching sports? We’re engaging both sides of the brain for an ultimate learning experience. To my knowledge, there’s nothing else in the market like Color. Learn & Play.”
Coloring is a favorite pastime, and really affordable entertainment for young children (a big plus for parents struggling to buy “educational” toys in a down economy). In addition, C.L.A.P. books are designed to improve fine motor, creativity, reading and literacy skills, while appealing to different types of learners. According to statistics, 9 million children learn how to color every 18 months. Coloring books also allow children to express their creativity by allowing them to explore different colors and shapes. Along with having better penmanship, coloring helps children to identify their shapes and colors earlier than children who don’t color in coloring books. For coaches who are challenged by teaching kids as young as 3 and 4 years old a sport like soccer, C.L.A.P. books are extremely valuable. For parents who aren’t familiar with the basics of sport, C.L.A.P. books are indispensable as well.
“The ultimate goal of Color. Learn & Play,” Toomey adds, “is to promote lifelong learning and creativity, as well as instilling an understanding and appreciation of sports, physical activity, teamwork and competition. In arts and sports, children learn valuable skills that will serve them well in all of their future endeavors. And perhaps, best of all, Color. Learn & Play captures all of those early childhood memories in a unique book, designed and created by them. It’s kind of like scrapbook meets coloring book meets how-to picture book… a win-win for everybody.”
On the drawing board for the Color. Learn & Play team are a series of (8) books covering basketball, soccer, baseball, softball, tennis, football, ice hockey and volleyball. The team has also been approached to produce a book for para-athletes, as well as other markets. With content ranging from: How the Sport Got its Start: to the Basics of the Sport; to Designing Your Own Uniform; to Learning What it Means to Be a Good Sport; to Writing a Story About Your Season; and Having a Great Place to Store All Those Team Photos and much more, Color. Learn & Play is sure to score a slam dunk with young athletes (and parents) everywhere. 10% of every book sale will be donated to Good Sports (www.goodsports.org) and Sports Gifts (www.sportsgifts.org).
Color. Learn & Play is soliciting corporate co-branding and sponsorship programs, partnering with professional and semi-professional sports teams, offering wholesale programs to retailers, fundraising to non-profit sports organizations and direct sales to soccer moms everywhere! To learn more about Color. Learn & Play contact Lynn Toomey, Captain of the Color. Learn & Play team at: 1.877.ART.GOGH, 978.833.6067 or via email at: [email protected]. See also their website at: www.colorlearnandplay.com.
About Lynn Toomey
Lynn Toomey, is an entrepreneur, athlete, coach, artist, wife and mother of three children. She is the chief creativity officer of Let’s Gogh Art, a mobile creative enrichment services company now offering a worldwide licensing program: (www.letsgoghart.com), recently awarded a top 100 home-based business by StartUp Nation. She is also the Captain of the Color. Learn & Play team (www.colorlearnandplay.com). Lynn has more than 20 years experience launching products and companies, and has more than 35 years experience playing and coaching sports.
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