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(HealthNewsDigest.com) – San Francisco, CA – HINT Water, the leading unsweetened essence water on the market, offers consumers a refreshing choice with zero sweeteners, zero calories and zero preservatives. Founded in 2005, HINT is headquartered in San Francisco and is sold in thousands of retailers nationwide.
Unable to locate a refreshing and unsweet option against a backdrop of soda and sugary beverages on store shelves, San Francisco mother of four Kara Goldin came up with a simple solution – HINT®, water that just tastes better.tm In search of a healthier lifestyle, Goldin asked herself why all the so-called “water beverages” were loaded with calories, artificial sweeteners or preservatives. HINT Water was inspired by a family favorite – ice cold water with a slice of fresh fruit.
“People are beginning to think differently about what they put in their bodies and HINT offers consumers a beverage that they have never seen before, an unsweetened drink without the added calories yet still tastes delicious,” says founder and CEO Kara Goldin. “Our consumers have been loyal fans and a driving force in our increased distribution in stores like Starbucks, Sheetz, Whole Foods, Ralph’s and Harris Teeter. We look forward to reaching new consumers in the coming months as we continue to increase our availability at retailer locations across the country.”
In early 2010 HINT debuted an eye-catching label designed to heighten visibility on the grocery shelf. With HINT’s expanding distribution, the label has proved to increase sales and brand awareness.
Additionally in 2010, HINT kicked off their guerilla marketing campaign for the summer season with regional street teams and demos in cities such as New York, LA, San Francisco and Boston. Social media campaigns have also become an important component to HINT’s marketing mix, including Facebook contests and Twitter updates. HINT has embraced social media as a primary avenue to stay in touch with consumers and fans of the brand.
Selected as “Best Flavored Water” by Self Magazine, Men’s Health Magazine, and CSP Retailer of the Year in 2009, HINT Water remains dedicated to providing a healthy beverage that is light, refreshing and never sweet.
HINT is currently available in ten unique and delicious flavors including Watermelon, Blackberry, Pomegranate- Tangerine, Strawberry-Kiwi, Raspberry-Lime, Mango-Grapefruit, Lime, Pear, Honeydew-Hibiscus and Cucumber. For more information, please visit www.drinkhint.com.
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