More Than You Think!
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(HealthNewsDigest.com) – MINNEAPOLIS — What would you give up dessert for? For a surprising number of Americans, cereal would do the trick: nearly 17 percent would give up dessert for a month in exchange for eating their favorite cereal every day during that period, according to a recent survey from Mom’s Best Naturals cereal.
In fact, more than 80 percent of survey respondents would pass on more than just dessert to ensure a bowl of cereal daily, including:
Happy hour (29 percent)
Eating out (15 percent)
Shopping (12 percent)
Sex (11 percent).
These are just a few of the findings revealed in a recent survey commissioned by Mom’s Best Naturals cereal in honor of Better Breakfast Month in September. In a quest to understand American’s relationship with the most important meal of the day, this survey uncovered some of our country’s cereal habits including the fact that close to six in 10 Americans (57 percent) have at least three different kinds of cereal in their kitchen cabinets. Further, it showed that natural and organic foods are even becoming a higher priority at the breakfast table as 12 percent of those surveyed make a point to always purchase organic cereal varieties.
“Americans really love their cereal, as evidenced by the indulgences they’d be willing to go without in exchange for a daily bowl,” says Linda Fisher, consumer marketing manager for Mom’s Best Naturals. “We’re glad to provide nutritious, affordable cereals that help satisfy this craving.”
Luckily for today’s shopper, they can still get great-tasting cereal they love without sacrificing their desire to provide wholesome, budget-friendly food for their family. Each of Mom’s Best Naturals family-favorite varieties use only the highest-quality ingredients and are free of artificial colors, flavors, preservatives, and high fructose corn syrup. They’re also priced 20-50 percent less than popular national brands and other natural and organic cereals.
Visit the Mom’s Best Naturals website for additional survey results.
About Mom’s Best Naturals
Mom’s Best is a family-owned, Minnesota-based company, located in the heart of the nation’s breadbasket. The brand name honors the founder’s wife and all mothers who teach their families the importance of good food and are stewards of a healthier and more sustainable life. The company strives to make choices that benefit families, enhance communities and sustain the environment. Mom’s Best focuses on the needs of families by keeping costs as low as possible while offering high-quality, natural cereals with no artificial colors or flavors, no artificial preservatives, no hydrogenated oils and no high fructose corn syrup. The company packages all of its cereals in recycled paperboard and demonstrates its commitment to sustainability by minimizing waste and purchasing 100 percent of the electricity consumed by the production of its natural cereals from Windsource®1, a network of wind turbines that generates electricity for regional use.
1 Windsource® is the U.S. registered trademark of Xcel Energy, Inc.
About the Study
The Mom’s Best Naturals survey was conducted by Kelton Research between February 22 and March 1, 2010, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.
In this particular study, the changes are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
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