|
|
(HealthNewsDigest.com) – OAKLAND, CA — AUGUST 4, 2011 — The Greener Package Awards, which honor the top innovations in sustainable packaging, has recognized Oakland’s Ecologic Brands with its 2011 Environmental Impact Award. According to Greener Package, this year’s honors were bestowed exclusively to products that made quantifiable improvements in sustainable packaging that could be substantiated. Ecologic’s award was given in the Non FDA-regulated Products category.
Ecologic Brands’ new cardboard bottle was first introduced in March 2011 with the launch of Seventh Generation’s new Natural 4x Laundry Detergent. The detergent has cleaned up on store shelves, and is now the third best-selling laundry detergent in its category of 150 SKUs.
The bottle’s innovation comes from combining a molded-paper outer shell made from 70% recycled old cardboard boxes and 30% old newspapers. It has been certified by Soil Control Labs to be compostable per ASTM 6868 standards. Additionally, its thin interior liner uses up to 75% less plastic than other rigid plastic containers.
The package also offers greater carbon savings because its outer shells are tightly nested and transported flat. One truckload of Ecologic Brands’ packaging materials is equivalent in volume to up to nine truckloads of rigid plastic containers.
Company Founder and CEO Julie Corbett says, “It took three years to create an entirely new bottle that would make real environmental change. Seventh Generation was the perfect partner to make this bottle a reality. Creating change is always challenging, but this prestigious award affirms that this is the future of packaging.”
Says Greener Package Awards judge Jack DiMartino of Stonyfield Farms, “I love everything about this project; the amount of thought and consideration for its consumers and the environment puts Seventh Generation on a different level for sustainable packaging.”
Ecologic is working with many large brands to create custom bottles for liquids, dry ingredients, consumables, and non-consumable product categories.
Since its introduction, Ecologic Brands has racked up a number of innovation awards, including the San Francisco Business Times Cleantech Sustainable Awards 2011, “Best Sustainable Product”, The International Business Forum’s
The Social Impact Award for 2011, and was finalist in the PMMI
(Packaging Machinery Manufacturers Institute), “Package of the Future” Competition in 2010.
About Ecologic Brands
Ecologic Brands’ innovative new bottles are an eco-sensitive alternative to plastic jugs and non-recyclable containers. The Oakland, California-based company’s goal is to finally give consumers and brands a sustainable choice in the packaging of everyday liquid products like detergent, household cleaners, milk and juice. Ecologic’s hybrid bottle combines a rigid outer shell made from recycled cardboard and newspaper, with a lightweight inner pouch. The result is an outer shell that can be recycled with paper or composted, and a #4 pouch that can be recycled and uses less plastic. See the future of packaging at www.ecologicbrands.com.
About Greener Package Awards
The Greener Package Awards are North America’s only independent, neutral, sustainable packaging awards competition not affiliated with any supplier or company. The Greener Package Awards honor the top innovations in sustainable packaging introduced over the previous year. Now in its third year, the competition is more stringent than ever—this year’s honors were given with special attention to measurable achievements in sustainable packaging. For the 2011 Awards all submissions required verifiable data for at least one aspect of environmental impact: greenhouse gas reduction, sourcing metrics/impacts, end-of-life recovery metrics/impacts, life-cycle metrics/impacts, and/or social impacts. Entries were evaluated against some of the latest standards and guidelines under development for sustainable packaging. Winners in the 2011 Greener Package Awards represent some of the most thoughtfully executed and scientifically substantiated innovations in sustainable packaging.
###
Subscribe to our FREE Ezine and receive current Health News, be eligible for discounted products/services and coupons related to your Health. We publish 24/7.
www.HealthNewsDigest.com
For advertising/promotion, email: [email protected] Or call toll free: 877- 634-9180