— Based on ConsumerLab.com Survey of Vitamin & Supplement Users —
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(HealthNewsDigest.com) – Each year, ConsumerLab.com surveys its e-newsletter subscribers about the vitamins and supplements that they use. The results below are based on 10,260 responses collected in November, 2011. Most respondents used multiple supplements. Respondents gave ratings for 1,551 brands and 906 merchants that they used. Eighty-eight brands and 36 merchants each received at least one hundred consumer ratings. Among these popular brands and merchants, those receiving the highest rating on overall consumer satisfaction within their specific market segment are listed below.
Top-rated Supplement Brands on Consumer Satisfaction:
Catalogue/Internet Brand: Swanson
Direct Selling (MLM) Brand: Nutrilite
Discount/Warehouse Brand: Kirkland (Costco)
Grocery Store Brand: Trader Darwin (Trader Joe’s)
Healthcare Practitioner Brand: Pure Encapsulations
Health Food Store Brand: Nutricology
Mass Market Multi-Category Brand: Biotivia
Mass Market Single-Category Brand: Citracal
Pharmacy Brand: CVS
Vitamin Store Brand: Vitamin World
Canadian Brand: Webber Naturals
Top-rated Brands on Consumer Satisfaction for Specific Types of Supplements:*
Calcium: Puritan’s Pride
CoQ10: Life Extension
Fish Oil: Life Extension
Glucosamine & Chondroitin: Puritan’s Pride
Multivitamin: Life Extension
Probiotic: Puritan’s Pride
* Excludes direct sales brands due to potential respondent bias
Top-rated Supplement Merchants on Consumer Satisfaction:
Catalogue/Internet: Life Extension
Direct Sales (MLM): Nutrilite
Grocery Store: Trader Joe’s
Mass Market: Target
Online Multi-Category Retailer: Amazon.com
Online Supplement Retailer: iHerb.com
Pharmacy: Walgreens
Vitamin Store: Vitamin Shoppe
Warehouse Store: Costco
The comprehensive, 129-page ConsumerLab.com 2012 Survey of Vitamin and Supplement Users Report analyzes and compares consumers’ satisfaction with popular brands of supplements and supplement merchants. The report also examines the use of 31 specific types of supplements and nutritional products. Results are analyzed by respondent age, gender, and level of supplement use. The report is available for purchase. Custom analyses are also available. For more information or to purchase the report, go to http://www.consumerlab.com/reports/CLSurveyBrochure2012.pdf or contact Lisa Sabin, Vice President for Business Development, at [email protected].
Brands analyzed in report:
Advanced BioSolutions (Dr. Sinatra), Align, Andrew Lessman (ProCaps), Barlean’s, Berkley & Jensen (BJ Wholesale Club), Biotics Research, Biotivia, Bluebonnet, Caltrate, Carlson Labs, Centrum, Citracal, Cosamin, Country Life, Culturelle, CVS, Designs for Health, Doctor’s Best, Douglas Laboratories, Dr. Mercola, Eclectic Institute, Enzymatic Therapy, Equate (Wal-Mart), Ester-C, Gaia Herbs, Garden of Life, GNC, Healthy Origins, Herbalife, Integrative Therapeutics, Jamieson (Canada), Jarrow, Juice Plus, Julian Whitaker, KAL, Kirkland (Costco), Kroger, Kyolic (Wakunaga), Life Extension, MegaFoods, Member’s Mark (Sam’s Club), Metagenics, Mountain Home Nutritionals (Dr. Williams), Natrol, Natural Factors (Canada), Natural Factors (U.S.), Nature Made, Nature’s Bounty, Nature’s Life, Nature’s Plus, Nature’s Sunshine, Nature’s Way, New Chapter, Nordic Naturals, NOW Foods, Nutricology, Nutrilite, One-A-Day, Optimum Nutrition, Osteo Bi-Flex, Planetary Herbals, Pure Encapsulations, Puritan’s Pride, Purity Products, Rainbow Light, RiteAid, Schiff, Shaklee, Solaray, Solgar, Source Naturals, Spectrum, Spring Valley (Wal-Mart), Standard Process, Sundown, Swanson, Thorne Research, Trader Darwin (Trader Joe’s), TruNature (Costco), Twinlab, USANA, Vitacost (NSI), Vitamin Shoppe, Vitamin World, Walgreens (Finest Naturals), Webber Naturals (Canada), Weil (Andrew Weil, M.D.), and Whole Foods.
Merchants analyzed in report:
Advanced BioSolutions, Amazon.com, BJ’s, BodyBuilding.com, Costco, CVS, Dr. Julian Whitaker, Drugstore.com, Giant Supermarket, GNC, Healthcare Practitioner’s Office, iHerb.com, K-Mart, Kroger, Life Extension, Local Co-Op, Local Drugstore, Local Health Food Store, LuckyVitamins.com, Mercola.com, Mountain Home Nutritionals, Nutrilite, Publix, Puritan’s Pride, RiteAid, Safeway, Sam’s Club, Shaklee, Sprouts Farmer’s Market, Swanson, Target, Trader Joe’s, USANA, Vitacost.com, Vitamin Cottage, Vitamin Shoppe, Vitamin World, Walgreens, Wal-Mart, and Whole Foods.
ConsumerLab.com also provides Product Reviews of over 900 supplements and nutritional products based on laboratory testing. Access to the Product Reviews is available through online membership. ConsumerLab.com is a leading provider of consumer information and independent evaluations of products that affect health and nutrition. The company is privately held has no ownership from, or interest in, companies that manufacture, distribute, or sell consumer products.
Copyright 2012 ConsumerLab.com. All rights reserved. It is unlawful to copy, excerpt, or distribute this content, nor use it for any promotional or commercial purpose, without express prior written permission from ConsumerLab.com.
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