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(HealthNewsDigest.com) – Los Angeles; October 25, 2013 – In roughly half of the country, a women will still pay the same for long term care insurance as a single man. However, the opportunity to save will not last forever experts explain creating an important opportunity for insurance professionals to create awareness among their clients and prospects. “This Spring, leading insurers started introducing new policies that charge single women an average of between 40-and-60 percent more than a comparably aged single man,” explains Jesse Slome, executive director of the American Association for Long Term Care Insurance. “It is a progressive state-by-state roll-out however, and there are still 25 states where single women can lock in rates equal to those paid by men.”
According to an Association study, policies utilizing unisex pricing are still available in 25 states. ” California, Florida and New York are some of the larger states where the savings advantage still exists for single women,” Slome notes. “However, it is just a matter of time until their State Departments of Insurance get around to reviewing and approving the ‘sex distinct’ policies for sale to the public. At that time, the current policies are no longer offered for sale.”
“There is no more powerful marketing message than the ability to save and we are encouraging insurance agents to capitalize on this opportunity,” Slome adds.
The Association has produced a map depicting states where at least one major long-term care insurance company still offers unisex rates. It can be accessed at www.aaltci.org/women. The American Association for Long Term Care Insurance is the national trade organization focused on educating individuals about the importance of planning for the risk of long term care. In 2001, the organization established Long-Term Care Awareness Month, a national effort that has been recognized by Congressional Resolution as well as by a number of States.
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