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In Shifting Trend, Mental Health Books Outsell Exercise and Diet Books

Posted on January 11, 2019

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(HealthNewsDigest.com) – NEW YORK, NY – January 11, 2019 – When it came to book buying for the New Year, customers are buying more books addressing mental health than books about diet and exercise, according to new data released today by Barnes & Noble.

Titles in Barnes & Noble’s mental well-being categories outsold books addressing diet and exercise by almost two times from December 16, 2018, through January 5, 2019 (see graphic below).

“Books related to self-improvement are always in high demand around the New Year, but in a recent shift, books focused on mental well-being are far outpacing titles addressing exercise and dieting,” said Liz Harwell, Senior Director of Merchandising, Trade Books at Barnes & Noble. “When it comes to preparing for New Year’s resolutions and goals, the data shows that across the chain more people are buying books about mental and emotional well-being as opposed to what were previously the more popular areas of exercise and dieting.”

The top-selling books in these categories this New Year include:

Bestselling Mental Well-Being Books

  1. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, Mark Manson
  2. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, Jen Sincero
  3. 12 Rules for Life: An Antidote to Chaos, Jordan B. Peterson
  4. Calm the F*ck Down: How to Control What You Can and Accept What You Can’t So You Can Stop Freaking Out and Get On With Your Life, Sarah Knight
  5. Gmorning, Gnight!: Little Pep Talks for Me & You, Lin Manuel Miranda

Bestselling Heath & Wellness Books

  1. Medical Medium Liver Rescue: Answers to Eczema, Psoriasis, Diabetes, Strep, Acne, Gout, Bloating, Gallstones, Adrenal Stress, Fatigue, Fatty Liver, Weight Issues, SIBO & Autoimmune Disease, Anthony William

  1. The Plant Paradox: The Hidden Dangers in “Healthy” Foods That Cause Disease and Weight Gain, Steven R. Gundry
  2. The Whole30: The 30-Day Guide to Total Health and Food Freedom, Melissa Hartwig and Dallas Hartwig
  3. 21-Day Ketogenic Diet Weight Loss Challenge: Recipes and Workouts for a Slimmer, Healthier You, Rachel Gregory

  1. What to Eat When: A Strategic Plan to Improve Your Health and Life Through Food Michael Roizen and Michael Crupain

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS) is the world’s largest retail bookseller, and a leading retailer of content, digital media and educational products. The Company operates 630 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, BN.com (www.bn.com). The Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store®. The NOOK Store (www.nook.com) features digital books, periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps™ available for Android™, iOS® and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting the Company’s corporate website at www.barnesandnobleinc.com.

Barnes & Noble®, Barnes & Noble Booksellers® and Barnes & Noble.com® are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.

For more information on Barnes & Noble, follow us on Twitter, Instagram, Pinterest and Snapchat (bnsnaps), and like us on Facebook. For more information on NOOK, follow us on Twitter and like us on Facebook.

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