(HealthNewsDigest.com) – Healthcare marketing on Instagram is an ever changing beast. As a platform that requires constant engagement as much as it does testing and improving your strategy, it can be a lot to keep up with. And if your brand has been having trouble, then we’ve compiled a few of the tips we’ve compiled to shake up your Instagram strategy for 2020. Check them out below:
Understand Your Brand’s Current Landscape
No matter the year, knowing how you can have your brand stand out is always a critical aspect of not only Instagram but your outward-facing persona in general. Your brand is going to be how both others in your industry, as well as your potential customers are going to view you, which is why it’s important to get right the first time.
With branding, a lot of what people are going to think about you comes from what they can see on the outside, which is why you need to know where that stands within your industry. Take the time to learn where your brand really fits as a niche amongst your genre, giving you the chance to really shine for the long-haul through the good and bad.
Know What New Tools Can Help You The Most
Another important aspect of marketing yourself on Instagram in 2020 is knowing where your popularity lies, as well as what tools you can use to improve that. Even if it’s being set out to buy cheap Instagram likes, knowing where you can go and what you can buy is imperative, especially if you’re looking for a boost in engagement. For example, in the scenario of buying likes, having the likes you buy to be from an authentic, organic source rather than bots or like farms.
No matter the case on who you hire for engagement, it should be someone that you trust to both deliver not only on the numbers but how they’ll be perceived by your community because buying the wrong type can easily make you end up in more trouble than it’s worth.
Share More Content You Like
People can often be shy about sharing the content of accounts they don’t know personally, where figuring out their response can seem like a daunting task. And while this might seem like an intimidating process, as long as you have a genuine approach to what you’re saying, then your audience will most likely resonate.
Take the time to go through the accounts that you follow and share their content in your stories, leaving a slight caption with each one. While it sounds practical, you’d be surprised at where a little bit of personal interaction can take you.
Focus On Your Visual Skills
If you haven’t quite familiarized yourself with a design or photography tool yet like Canva or VSCO, then there’s no better time than now to start getting acquainted. As your visual tool belt is going to be what drives you to have better aesthetics more consistently, it’s imperative you get down a design scheme and typeface selection to have a brand that’s recognizable over time.
For how engaging Instagram can be, you’d be surprised at how often people scroll right over content because it looks bland. Instead, having an edge with your visuals will help you end up with a much higher engagement rate, hands down.
Start Scouring For More Accounts To Follow
While we don’t recommend simply following a bunch of accounts for the sake of it, getting yourself out there by going after those who are going to have a certain respect for your industry can go a long way. From newcomers to mainstays, taking the time to scroll through and see which people you’d like to connect with can help you quite a bit with not only getting the right people to follow you, but also enables you to start engaging in a genuine fashion with those you relate to.
Look at this as a moment of education, figuring out what you can learn about other people in your industry, as well as what strategies and methods you can apply to yourself.
Spend More Time Being Social
The other half of following more accounts is being social with them, including commenting and liking their content as well. Your main goal should be to have positive interactions as much as you can, providing value to their community as much as you are your own.
According to ViralRace, you should spend an hour or two per day going out and getting a little bit social with your peers, as it will serve you well moving forward with other people to engage with in the long haul.
Give Yourself A Chance To Test and Reiterate
As Instagram is constantly tweaking and changing their algorithm, taking the time to test and reiterate what type of content is successful versus what isn’t is always a crucial step. It’s best to look at content like this from a wide-angle lens, often zooming out to weeks at a time and trying to get the best angle on what your base has been gravitating towards versus what they haven’t.
We’ll note that this isn’t necessarily about getting too wrapped up into the technicals, but rather just honing in on what numbers are being hit versus which ones aren’t. Constantly improving is all about constantly learning, which all stems from how much you can take from what you’ve been experiencing.
Brand Your Own AR Effect
One of the biggest trends in 2019 was AR effects, which have been widely used in branded campaigns and by independent artists alike. What started out as face filters have now transformed into quizzes as well as animations, giving you a wide range of choices into pick from in your selection of trying to build something. Especially with a lot of brands right now going after building their own AR filter, it wouldn’t be a bad move to consider for yourself as well too.
Find Yourself An Influencer You Can Connect With
With influencer culture becoming one of the most prominent marketing forces on Instagram in the past few years, it only makes sense for your brand to consider bringing someone along too. The ROI of influencers can be great as well, giving you someone that has an audience either local or within a certain niche that will buy whatever product you’re trying to push. Start digging around for influencers you might want to connect with, as these individuals will help you out tenfold in building your brand.
What are some ways you’ve been able to build your Instagram profile? Comment with your insights below!