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(HealthNewsDigest.com) – With everyone feeling the recession, and consumer spending hitting a lull,people are discovering savvy ways to recession-shop. Fashionistas are being replaced by recessionistas and smart shoppers everywhere are looking for alternative ways to save money without having to compromise their lifestyle.
A new trend has emerged from these recession savvy consumers: the off-price
fashionista.
SYMS is the off-price retail leader, offering label-loving consumers
authentic designer name brands in clothing at significantly lower prices
that are perfect for any budget. Dedicated to giving consumers an
alternative to the high-end fashion retail stores, SYMS is committed to
providing Educated Consumers with real bargains on designer labels.
“This economy has created opportunities for us to increase our buying power,” says SYMS Spokesperson Robert Syms. “Our customers are benefitting from the fact that we have been able to lower our price points to levels
consumers haven’t seen in eight or more years. A $350 designer suit that we
traditionally sell at $199, we are now selling for $159. And that’s for a
recognizable designer name brand! It’s a major advantage for consumers who
are trying to remain stylish in a tough job market.”
People are learning that it is possible to shop chic without the huge price
tag!
As consumers continue to educate themselves about alternative budgetary
options, they will realize that they don’t have to give up their lifestyle
in this recession. “At our SYMS stores, we’re seeing a rise in the number of
budget-conscious consumers who recognize that, while they need to be more
mindful of their money, they don’t have to sacrifice style or quality,” Mr.
Syms adds.
ABOUT Syms:
SYMS Corporation was founded in 1958 by Sy Syms, and has 30 stores within 13
states (Connecticut, Florida, Georgia, Illinois, Maryland, Massachusetts,
Michigan, New Jersey, New York, Pennsylvania, Rhode Island, Texas, and
Virginia).
SYMS provides consumers with designer clothing at affordable prices, and was
one of the first retail stores to offer name-brand clothing from top
designers in the industry at substantially lower prices than conventional
retail stores.
Since its beginning, SYMS has been committed to giving Educated Consumers
real bargains on real designer clothes. SYMS offers a broad range of
in-season, first-quality brands from over 200 authentic top designer and
brand names for men, women, and children-in an impressive selection of
styles and sizes. Noted for its business and tailored clothing assortments,
SYMS also offers an impressive collection of casual clothing, shoes, and
accessories at off price.
The company’s long-running tagline is one of the most recognizable in
America: “An Educated Consumer Is Our Best Customer.R” It emphasizes that
knowledgeable consumers know and appreciate the quality, fabric, and fit of
brand-name merchandise, and recognize the value when they find it at
off-price.
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