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(HealthNewsDigest.com) – Marketing a medical practice during the recession is imperative. The public and the media will always be interested in new medical procedures and will spend money on them… but you must give them a reason.
As medical practice publicist I have introduced numerous elective surgery procedures to the media including Ultrasonic Liposuction, Endoscopic Breast Augmentation, LASIK surgery, Custom LASIK, Laser Vaginal Tightening, and the Magnetic Molecular Energizing Procedure (MME) to name a few. We also introduced BOTOX three years before it was approved by the FDA for use in cosmetic procedures. I have watched my client’s practices grow due to the media coverage we have generated so I know it works.
Medical Public Relations is Important in All Practices
Medical Public Relations is important because often the first time a patient hears about a new procedure or drug it’s from the media. People trust the media because they are a disinterested third party talking about it, therefore it’s credible. Most importantly, the media must trust the publicist and that perhaps is why we’ve been so successful. Members of the media trust us and the stories we give them because we’ve done our research and can be objective when presenting ideas to them.
Thousands of Procedures Resulted from Medical Public Relations
The stories Westwind Communications has placed have resulted in THOUSANDS of medical procedures and consultations for our clients. Medical Public Relations works and works beyond most expectations.
What Does The Media Want To Write About?
What makes a successful story? The short answer – a new procedure or new technology. But, you’ve got to have a willing patient too, and that can be a deal killer if you don’t have one. We’ve had women show their face on TV who’ve had breast augmentation, face lifts, laser eye surgery and liposuction. But THE MOST difficult: VAGINA TIGHTENING Surgery! How’d we do that? We just asked that the patients be interviewed in “shadow” or under a blurred lens to protect their privacy.
Are You Getting Your Fair Share Of Media Coverage?
Have you noticed nearly all of the TV stations added a health reporter in recent years? Next to the Weather, Health, is the most important reason people watch TV news. Do you ever wonder why some medical practices or particular doctors seem to receive all the PR? Do you wonder why they are interviewed on the radio, or their photo is in the local newspaper or their story is on TV??
The reason is that they have someone behind the scenes to make it happen. Good PR is no accident, it is all planned. If you are not trying to get publicity you probably won’t get any so it’s important to have a PR plan committed to writing so that your practice can get all the publicity it deserves.
What Medical Procedures is The Media Interested In?
Here’s a sampling of the various types of medical practices and the resulting media coverage Westwind Communications has placed:
-Dr. Michael Opipari and Dr. Ronald Rook of the Advanced Magnetic Research Institute (AMRI) introducing the revolutionary Magnetic Molecular Energizing (MME) treatment currently under FDA review. Major placements on FOX and NBC in Michigan.
-Dr. Joseph Berenholz, Director – Laser Vaginal Rejuvenation Institute of Michigan featuring a new Vaginal laser treatment covered by The Detroit Free Press, NBC and ABC TV in Detroit, and an Indianapolis TV station.
-TLC Laser Eye Centers of Michigan (Arranged both FOX & ABC TV coverage on the newest LASIK technology)
-Dr. Gregory Roche, Plastic Surgeon, of Bloomfield, Michigan (Launched Botox in Michigan)
-Dr. Tayfour of the Windsor Laser Eye Institute – (Arranged two LASIK procedures televised live an numerous radio and print coverage)
-Dr. Lawrence Castleman (Placed dozens of articles, TV news coverage on Ultrasonic Liposuction, hair transplants, BOTOX, breast augmentation and cataract surgery)
-Dr. Michael Gray, Cosmetic Surgeon, (Launched endoscopic breast augmentation in Michigan obtained numerous print and TV stories)
-Dr. Donald Fiander- Farmington Laser Eye Center- (Launched multi media campaign for new clinic. Obtained Detroit Lions player endorsements.)
-Dr. Timothy Kosinski (Placed print articles and TV news regarding dental implants and other procedures)
-Dr. Marshall Moore- (Launched national PR campaign for his book called Tantalus Zero a medical thriller. Dr. Moore is on a surgical team at Walter Reed Hospital repairing solders seriously wounded in Iraq and Afghanistan.)
-Dr. Neal Rouzier, Author “How to Achieve Healthy Aging” using bio-identical hormone treatment therapy.
The bottom line: All doctors need medical practice marketing and all doctors need public relations.
About the Author:
Scott Lorenz, is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with doctors and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, authors inventors and entrepreneurs since 1980 and is an integral part of the strategy for many doctors in their medical practice marketing. Learn more about Westwind Communications’ medical marketing approach at www.westwindcos.com/medical
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