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(HealthNewsDigest.com) – The 360° Enhanced Visibility concept allows people to be seen from nearly every position – front, back and sideways – so consumers can maintain the same level of activity during early morning and late evening workouts when lighting and visibility are low. In conjunction with this science is the New Balance 360 Jacket, to be released Fall 2010.
The New Balance 360 Degree jacket is a highly reflective, wind and water resistant jacket ideal for workouts in less than perfect conditions. 3M ScotchliteTM reflective taping, a Hi-Viz mesh-lined back vent, and Hi-Viz mesh-lined sleeves ensure that you are visible to traffic during early morning or evening runs. The 360 Degree Jacket is 360° Enhanced Visibility Certified, the only running jacket on the market to earn this honor, making it ideal for the dedicated athlete that runs before the sun comes up and after the sun goes down. The jacket packs into a front zipper pocket and is also equipped with a music-friendly internal chest pocket and an ICE (in case of emergency) tag. MSRP: $90.00
360° Enhanced Visibility is the latest design approach developed by 3M to help consumers get noticed in nighttime or low-light conditions from nearly every position. 360° Enhanced Visibility provides increased visibility to the wearer in low-light conditions because it requires that 3M™ Scotchlite™ Reflective Material be visible on all sides of the garment or footwear in specific areas and amounts.
Each year, nearly 5,000 pedestrians – or one every 109 minutes – are killed in traffic crashes and 71,000 – or one every seven minutes – are injured in traffic crashes. Of the total accidents and injuries, 65 percent of pedestrian fatalities occur between 6:00 p.m. and 6:00 a.m.*
What are the benefits of 360° Enhanced Visibility?
* Increased visibility from standard reflective material with 360° degree viewpoints that offers a safe and easy way to maintain an active outdoor lifestyle
* Individuals now don’t have to sacrifice fashion for increased safety during early morning and late-evening outdoor activities
* Fully integrated with established sneakers, jackets and other outerwear
* Helps enhance the visibility and safety of wearers while elevating brand profile
3M researchers first invented Scotchlite reflective material and applied the reflective sheeting to road signs with material that was much brighter than paint. Years later, the reflective technology migrated to fabrics. To learn more about Scotchlite reflective material, contact your 3M sales representative or visit our website at www.Scotchlite.com.
*Source: 2005 SGMA – Sports Participation Top Line Report U.S. Activities Participation and National Center for Statistics and Analysis (NSCA)
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