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(HealthNewsDigest.com) – Black Friday is right around the corner. It is the biggest shopping day of the year. Several studies have noted that over 50% of women prefer shopping for shoes over sex with their man. Shoppers experience the same rush of endorphins when they see a great sale promotion as when they are sexually aroused. Researchers from the University of Westminster in London hooked women up to eye tracking devices and showed them pornographic photos. Then they showed them clippings from sales promotions and found their brains reacted with the same amount of excitement. It seemed any bargain made the women in the study become sexually excited. Women all over are beginning preparation now to forge out of their warm beds at 2 and 3 a.m. to get the best bargain on Black Friday. Add to the fact that they will hunt for the bargains, forgo sleep, abandon their husbands, breakfast, and a day off to be trampled and stampeded by other shoppers. Is it really all about the endorphin rush, or are these women having a sexual experience?
My sister-in-law is an avid “Black Friday” shopper. She prepares weeks in advance. She cuts coupons the week before, buys bottled water, and divides credit cards. She lays out the clothes she will wear, as do her friends who are going with her, and they all coordinate their watches. It is an event. They dress like they are going out on a very important date. My brother and his buddies hang out and watch football and the kids. He seems very content to let her go, and when I ask him about it, he just smiles. My brother is no dummy. He encourages her shopping because he understands it is very important for her. When she comes home her bag is full of shoes, a few Christmas gifts, but mostly items she bought for herself. My brother makes a point to look at all the things she bought and compliments her taste. She just beams with delight. It is obvious her endorphins are at a peak.
When women shop they enjoy looking. They make time to visit with their friends, or if they are shopping alone they enjoy looking and feeling the textures of the clothes or accessories. They imagine themselves in the clothes and although they may not buy anything, there is pleasure in trying things on. If the article of clothing fits, they feel especially attractive even if they don’t buy it. Shopping provides an escape from the humdrum of life, and it is very similar to foreplay because it feels relaxing, thrilling (if they get a deal), and there is no objective or pressure to do something. Depending on what a woman tries on, or what she purchases she may feel sexy just for having experienced that particular item. If her man reinforces her sexiness in that item she bought, she gets a double dose of endorphin. Sexy Saturday isn’t a popular day because many men don’t understand the importance of the shopping experience for their women. When she comes home, instead of a warm embrace and telling her she looks sexy, or smells good, the man may say “What took you so long?” He may follow up with, “What’s for dinner?” All of a sudden the woman’s mood of feeling sexy and desired fades and she comes back to reality. If you would like Sexy Saturday to follow Black Friday try these tips this Friday night when your lady comes home.
For a Sexy Saturday:
1. When your wife returns tell her you missed her and have something prepared for dinner or to snack on.
2. Tell your wife she smells good, looks good, or whatever attribute comes to mind.
3. Tell your wife that you bet she was the best looking woman at the mall.
4. Ask your wife if she bought something for herself? When/if she says yes, ask her to model it for you. If she does…compliment her sincerely.
5. Tell your wife she looks happy.
6. Suggest you go out for breakfast the next morning (if you have little kids it is important that you get a sitter so she won’t have to worry about that).
7. Tell her you admire her energy of dealing with all of the crowds, and ask her how she does that.
8. If she bought you something no matter what it is, be grateful. Tell her how wonderful you feel knowing she thought of you.
9. If she bought anything for the kids tell her what a good mom she is.
10. The bargains are what turns you wife on, so when she exclaims what great deals she got, try to act as enthusiastic as she is.
Great sex is about connection and feeling desired. You don’t have to be with your spouse all day; you just have to be “present” when they are telling you something they are passionate about. Whether that is a bargain, a new toy they bought for one of the kids, a sexy black dress, or a new pair of earrings doesn’t matter. What does matter is they know you share in their joy when they are happy. How you handle this Black Friday may determine if you have a Sexy Saturday. –Mary Jo Rapini
For more information go to: Mary Jo Rapini
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Mary Jo Rapini, MEd, LPC, is featured on TLC’s new series, Big Medicine which completed season one and two. She is also a contributing expert for Cosmopolitan magazine, Women’s Health, First, and Seventeen magazine. Mary Jo has a syndicated column (Note to Self) in the Houston Chronicle, is a Love/Relationships columnist to HealthNewsDigest.com and “Ask Mary Jo” in Houston Family Magazine. She is an intimacy and sex counselor, and specializes in empowering relationships. She has worked with the Pelvic restorative center at Methodist Hospital since 2007.
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