“Shaka” technology and a unique antioxidant complex protect skin all the way down to the cellular level1
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(HealthNewsDigest.com) – New York, NY, – From the moment we are born, we’re exposed to the sun’s harmful rays. In fact, 90 percent of skin aging is due to cumulative sun damage2, which can cause wrinkles, dark spots and even sagging. It’s time to shake up your beauty routine by going on the defense; this Spring 2011, Vichy Laboratoires introduces Capital Soleil. This new full range of sun care products features an advanced UV filtering system to provide broad-spectrum UVA/UVB protection and employs a potent antioxidant combination of White Grape Polyphenols and Vitamin E that helps provide cellular protection3 and neutralizes almost all types of skin-aging free radicals. Non-greasy, water-resistant, tested on sensitive skin and family-friendly, Capital Soleil melds beauty and science for sunscreens that are as pleasurable and flattering to use as they are clinically effective.
The line is highlighted by a daily face protection fluid utilizing “shaka shaka” technology to deliver an ultra-sheer, matte application. A partial emulsion, the fluid is packaged with two separate components – oil and water – that are combined by an enclosed ball bearing when shaken before application, making the “shaka shaka” sound. This dispensing innovation in the Capital Soleil SPF 50 Ultra Light Sunscreen Fluid provides the perfect sheer consistency, unlike many sun care products offering a similar SPF protection. With a virtually transparent and smooth finish, the Capital Soleil SPF 50 is ideal for everyday use and under makeup.
The new range also features two sunscreen lotions, Capital Soleil Soft Sheer Sunscreen Lotion SPF 60 and SPF 30, that provide broad-spectrum UVA/UVB protection all the way down to the cellular level to help keep even delicate, sensitive skin looking healthy and youthful. The soft, luxurious textures are easily spreadable on the face and body, and the Capital Soleil SPF 60 was also specifically tested for use on children.
The Capital Soleil sunscreen line includes the following three products:
Capital Soleil SPF 50 Ultra Light Sunscreen Fluid ($24.50, 1.7 fl. oz.): This formula provides comprehensive, daily facial sun protection and helps fight free radicals to prevent signs of sun-induced aging. Unlike other high SPF sun care products, Capital Soleil SPF 50 Ultra Light Sunscreen Fluid is not heavy, chalky or oily. Employing state-of-the-art “shaka shaka” technology to freshly create the perfect emulsion for each application, this fluid has an incredibly sheer and non-greasy finish that is perfect for daily use.
Capital Soleil Soft Sheer Sunscreen Lotion: For intense sun exposure for face and body, the SPF 60 ($29.50, 5.0 fl. oz.) and SPF 30 ($27.50, 5.0 fl. oz.) provide superior, multi-layer protection from UV rays and skin-aging free radical damage. Both sunscreen lotions contain a unique combination of effective UV filters with powerful antioxidants for complementary protection. These fragrance-free, water-resistant formulas were developed for sensitive skin, and Capital Soleil SPF 60 is pediatrician-tested.
Capital Soleil Soft Sheer Sunscreen Lotions launch May 2011 and Capital Soleil SPF 50 Ultra Light Sunscreen Fluid launches July 2011. Capital Soleil is available at select CVS/pharmacy, Duane Reade and Walgreens stores, and sold online at www.vichyusa.com.
About Vichy:
In 2011, Vichy celebrates its birthday: 80 years of expertise and innovation in skincare! Created by Dr. Haller in 1931, from the heart of France, Vichy is among the first French doctor’s brands trusted by millions of women in Europe and around the world. All Vichy products are powered by remarkably active antioxidant water from Vichy spring, 100 percent pure and naturally rich in 15 minerals. Its regenerating, soothing and fortifying properties have been scientifically proven. This water is then combined with cutting-edge dermatological ingredients such as Vichy’s new generation of Retinol, LHA or time-released Vitamin C in highly effective formulations. Vichy’s pleasurable and sensorial textures are skin-friendly, allergy-tested, paraben-free and all deliver clinically proven results for healthy, beautiful skin.
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