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(HealthNewsDigest.com) – Boat shoes have been my choice of footwear for many years, and in all seasons except winter. As soon as spring arrives, I slip into them for wearing around the house, shopping, driving and weekends. And now I have experienced what I call “The Ultimate Boat Shoe.”
Modern boat shoes were invented in 1935 by Paul Sperry after noticing his dog’s ability to run easily over ice or snow. Using a knife, he cut siping into his shoes’ soles, inspiring a shoe perfect for boating. Boat shoes are used by sailors, as the name suggests; however, since the 1980s they have become fashionable footwear in America, in the UK [1] and in France.
Once you slip into the Joya Cuba, you’ll feel yourself standing more erect, while experiencing a soft interior cushion that puts a spring in your every step. Fresh air is pumped into them by a unique system of air ducts, which also absorbs and removes all moisture. A beautifully designed shoe, that makes people curious enough to ask you where you got them!
A Brief History of Joya
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In late 2008, Karl Mueller, Jr. and Claudio Minder launched Joya in a dormitory in Switzerland. Karl wanted to develop a shoe that provided the same benefits as MBT without the “learning curve” for the customer or the retailer. A shoe that would instantly provide a sensation of emotional well-being and joy. With eight styles of black shoes, they began knocking on retailer’s doors. At first, most retailers refused to carry the shoes. Karl and Claudio looked like two young kids trying to sell shoes, and retailers doubted they would last long. Undeterred, Karl and Claudio started selling the Joya shoes at stands in local markets and fairs. They sold 250 pairs in 5 days at their first fair. Retailers started to take notice, and gradually started to carry the shoes. A short 2 years later, Joya has exploded, and is now in over 1,500 independently owned comfort shoe stores throughout Europe, the Middle East and Asia.
Joya shoes will now be arriving in the United States at fine independent shoe retailers nationwide. Total Relief Footwear is delighted and honored to be in the first group of retailers invited to carry the Joya brand. For more information, go to:
Upper: Smooth Leather
Lining: Breathable Mesh
Insole: 3D Mesh
Midsole: Antibacteria Cool
Outsole: Natural Leather
Sole construction: Active Air Pump
Color: Brown
Size: 8 to 12.5
Price: $239.00
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