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(HealthNewsDigest.com) – The Salt Institute says the sinking sales Campbell experienced after it reduced salt in its soups should serve as a cautionary tale of what can happen when food companies listen to agenda-driven activist groups instead of customers and science.
Incoming Campbell CEO Denise Morrison told investment analysts this week that she is backing away from the company’s much-publicized salt reduction efforts and will increase salt in all of its Select Harvest soups to give them the flavor customers demand.
“Campbell is right to respond to their customers rather than activists who have made their living ignoring sound science and scaring consumers,” said Salt Institute President Lori Roman.
Predictably, Michael Jacobson, executive director of the Center for Science in the Public Interest, lambasted Campbell, saying, “Campbell enjoys a huge profit margin selling what are often basically overpriced disease-promoting cans of salt and water.”
“Quite simply, CSPI’s alarming and misleading rhetoric cannot be backed up with science, nor does it reflect consumer views and choices,” said Mort Satin, the Salt Institute’s Vice President of Science and Research.
Recent studies have found no connection between sodium consumption and negative health outcomes. In fact, research is showing the real risk is for people with low sodium intake. For example:
A study by the world-renowned Cochrane Collaboration, released in July, looked at nearly 6,500 people who had been put on a salt-reduction diet. It found that cutting salt offers no benefits. On the contrary, people with previous heart failure significantly increased their chance of death when put on a low-sodium diet.
A 2010 paper by two Harvard researchers found no link between hypertension and sodium consumption in the U.S. population. That study shows that while hypertension has increased among Americans over the last 40 years, sodium consumption has remained flat.
The evidence is so compelling that Scientific American, the most authoritative publication explaining science to a broad audience, said in a recent headline, “It’s time to end the war on salt,” later adding that “the zealous drive by politicians to limit our salt intake has little basis in science.”
ABOUT THE SALT INSTITUTE: The Salt Institute is the world’s foremost source of information about salt (sodium chloride). Based in Alexandria, Virginia, the Salt Institute is a trade association advocating responsible uses of salt, particularly to ensure winter roadway safety, water quality and nutrition.
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