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(HealthNewsDigest.com) – TARRYTOWN, N.Y.—-Prestige Brands Holdings, Inc., and Vertical Pharmaceuticals, LLC are partnering in an effort to help patients and healthcare practitioners better treat yeast infections. MONISTAT®, the #1 doctor-recommended over-the-counter vaginal yeast infection treatment, has teamed up with Vertical Pharmaceuticals to detail OBGYN offices and clinics nationwide. Vertical will be the direct promotion partner to the OBGYN community for MONISTAT®.
“We are thrilled about this strategic partnership that will bring the latest data and guidelines for yeast infection treatments to those in the best position to advise patients and help grow our largest brand, MONISTAT®.”
“Effectively reaching Healthcare Providers has been a major initiative of ours since we acquired MONISTAT® and Vertical brings a wealth of knowledge and experience reaching OBGYNs across the country,” said Tim Connors, Executive VP Sales and Marketing of Prestige Brands, Inc. “We are thrilled about this strategic partnership that will bring the latest data and guidelines for yeast infection treatments to those in the best position to advise patients and help grow our largest brand, MONISTAT®.”
“Vertical is excited to be partnering with a world class organization like Prestige Brands, the makers of MONISTAT®,” said Greg Voyles, Chief Operating Officer of Vertical Pharmaceuticals. “We are confident that adding this category leading brand in treating yeast infections to our promotional portfolio will enhance the value proposition that our Women’s Healthcare Sales Force will bring to the healthcare community.”
This effort complements Prestige’s direct-to-consumer marketing of MONISTAT® and further expands its professional efforts. Through this partnership the Women’s Healthcare National Sales Force will bring vital information to Healthcare Providers to help them treat yeast infections, a condition that affects 75% of women in their lifetime. Doctors’ offices will be provided with patient education materials and MONISTAT® Sample & Savings packs.
To learn more about MONISTAT® treatment options, visit www.monistat.com.
About MONISTAT®
MONISTAT® is the #1 doctor-recommended over-the-counter, antifungal yeast infection treatment that relieves symptoms and cures the infection. The brand offers a portfolio of cure products, including 1-, 3- and 7-Day treatments, which are available in three forms – ovule, cream and suppository – and are designed to help women confidently address their vaginal health needs on their terms. The brand also offers the MONISTAT® Complete CareTM product line, which includes an Instant Itch Relief Cream, Vaginal Health Test, Stay Fresh Feminine Freshness Gel, and Chafing Relief Powder Gel®. For a complete list of MONISTAT® products, visit www.monistat.com.
About Vertical
Vertical Pharmaceuticals, LLC was founded in 2003 with a mission to develop, market, and acquire products offering therapeutic benefits for patients and healthcare providers. Vertical Pharmaceuticals supplies niche over the counter and prescription pharmaceutical preparations, specializing in women’s health and pain management. Vertical’s medications are marketed by its dedicated sales force throughout the United States.
About Prestige Brands Holdings, Inc.
Prestige Brands Holdings, Inc. markets and distributes brand name over-the-counter and household cleaning products throughout the U.S., Canada, and certain international markets. Core brands include MONISTAT® antifungal yeast infection treatment, Chloraseptic®sore throat treatments, Clear Eyes® eye care products, Compound W® wart treatments, The Doctor’s® NightGuard® dental protector, the Little Remedies® line of pediatric over-the-counter products, Efferdent® denture care products, Luden’s® throat drops, Dramamine®motion sickness treatment, BC® and Goody’s® pain relievers, Beano® gas prevention, Debrox® earwax remover, and Gaviscon® antacid in Canada.
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