"Consumers are clamoring for more medical information through on-line sources. In 1998, more than 60 million Americans used the Internet for health and medical information, according to a poll by Louis Harris & Associates." ADWEEK Magazine, 7/5/99.

"Illustrating investors' enthusiasm for the online healthcare sector, shares of drkoop.com soared after the
company said it reached an alliance with America Online Inc."
THE WALL STREET JOURNAL 7/7/99

"The contract renewal may also be the starting signal for a passel of Web titles jumping offline and into the roiling
waters of TV. The spin-offs aren't just limiting themselves to a mere 30 minutes here and there; in one case, a Web
site is spawning a 24/7 cable network. The days of shovelware are over-this stuff has legs."
ADWEEK Magazine 7/5/99

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