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(HealthNewsDigest.com) – The Internet is a crowded place. For any plastic surgeon to become visible to traffic, it is vital to employ a strong internet marketing campaign. According to Verisign’s 2012 Domain Name Report, there were 252 million registered domain names at the beginning of 2013.
As each domain can have its own website, and each website has multiple pages, the competition is fierce. It’s also challenging for doctors who focus on medicine to understand why their website isn’t drawing new patients.
Search Engine Visibility
According to the Pew Internet and American Life Project, 80 percent of all Internet users in the United States research health-related services online before taking action. People look for a doctor’s credentials, read patient stories, and see what services a doctor offers during this research. If you are not in the top of the search engine results, you lose potential patients.
Few doctors understand how to create web pages that make it to the top of search engine results. It takes time to learn search engine optimization (SEO) techniques. Office staff and doctors are often too busy seeing patients, handling billing, and scheduling consultations. Hiring a company that specializes in SEO campaigns pays for itself by increasing your business.
Online Conversion Optimization
Bringing traffic to your website is a good first step, but you need that traffic to turn into new patients. The general rule is that if an Internet user isn’t impressed within five seconds, he or she will move on. A flashy website is not enough to keep someone’s interest. They want to see key information laid out in an informative, clutter-free manner.
An advanced Internet marketing company knows how to present important information in an easy-to-understand format. That turns a person looking for information into one who makes an appointment.
Verification of Patient Reviews
One of the most important aspects involved in marking your plastic surgery services is damage control. With sites like Yelp and HealthGrades, nearly anyone can submit anonymous reviews that have the potential to shred your reputation.
According to Nielsen.com’s 2009 Global Online Consumer Survey, 70 percent of people say they trust online consumer opinions, and 90 percent trust reviews from people they know. A negative review is damaging, but responding to a negative review can make you look petty. It’s best to hire a company that will verify reviews to ensure the patient was, in fact, a patient.
About Surgeon’s Advisor
Surgeon’s Advisor assists plastic surgeons with their online marketing campaign. By taking a comprehensive approach, Surgeon’s Advisor stays up-to-date with the latest trends and incorporates competitive strategies. Learn more about acquiring patients by visiting SurgeonsAdvisor.com.
Call Robert Baxter (CEO): 305-763-8011
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