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(HealthNewsDigest.com) – BRIDGEWATER, N.J., and CHICAGO, June 1, 2021 – Bausch + Lomb, a leading global eye health business, and Prevent Blindness, the nation’s oldest volunteer eye health non-profit organization, today announced that they are joining forces during Cataract Awareness Month in June to educate the public and raise awareness of the symptoms, causes and treatment options for cataracts, the leading cause of vision loss in the United States and the leading cause of blindness worldwide.1
“As a leader in eye health, Bausch + Lomb is proud to raise awareness of this incredibly common eye condition and its treatment options, particularly following the interruptions seen in routine medical healthcare as a result of the pandemic,” said Joe Gordon, U.S. president, Bausch + Lomb. “We share this commitment with Prevent Blindness, an incredible organization that goes to extreme lengths to help people, and we look forward to working with them to provide people affected by cataracts with information and resources to support their care.”
Throughout June, Bausch + Lomb and Prevent Blindness will post content on their social media pages to share facts and helpful information about cataracts and cataract surgery. Bausch + Lomb will also donate $1* to Prevent Blindness sight-saving fund for every “share” or “like” of certain posts from the Bausch + Lomb Facebook page at https://www.facebook.com/BauschandLomb/ during the month of June. Proceeds will support Prevent Blindness’ education and advocacy work aimed at ensuring all people have access to cataract surgery and care.
“As the population in America continues to age, the number of cataract cases are projected to increase by 50 percent to 38.5 million by 2032,5” said Jeff Todd, president and CEO, Prevent Blindness. “It is critical that we educate early and often about cataracts and the effectiveness of cataract surgery.
Through this campaign with Bausch + Lomb, we are providing resources and information to help people affected by cataracts understand their treatment options.”
For information on cataracts, visit the Prevent Blindness website at https://preventblindness.org/cataract/. For a listing of vision care organizations and services that provide financial assistance programs in English or Spanish, visit https://preventblindness.org/vision-care-financial-assistance-information/.
About Cataracts and Cataract Surgery
A cataract is the clouding of the normally clear lens of the eye most commonly caused by aging.6 An ophthalmic surgeon removes the cloudy lens and replaces it with a clear, artificial implant called an intraocular lens (IOL).7 According to the U.S. National Eye Institute, cataract surgery is one of the safest, most common and effective surgical procedures performed in the United States.8 In most cases, people experience improved vision after the procedure.8
About Prevent Blindness
Founded in 1908, Prevent Blindness is the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, visit us at preventblindness.org, and follow us on Facebook, Twitter, Instagram and LinkedIn.
About Bausch + Lomb
Bausch + Lomb, a leading global eye health business of Bausch Health Companies Inc., is solely focused on helping people see better to live better. Its core businesses include over-the-counter products, dietary supplements, eye care products, ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. Bausch + Lomb develops, manufactures and markets one of the most comprehensive product portfolios in the industry, which is available in approximately 100 countries. For more information, visit www.bausch.com.